Why 70% Cart Abandonment Isn’t the Full Story
Baymard's 70.22% cart abandonment average includes 42-43% of shoppers who were never going to buy. Here's what's actually fixable.
Baymard Institute
Baymard's 70.22% cart abandonment average includes 42-43% of shoppers who were never going to buy. Here's what's actually fixable.
